When starting a new business, it is true to say that many people do not consider trademark registration as a priority. Unfortunately, another company could register a trademark for the business name you are currently trading under. From then, that name is owned by the other company and could prevent you from trading under the same name again. Contact us if you want to trademark any of your products. Besides, here are a few more reasons to trademark your business name.
Reasons to Trademark
Protect your business and brand: your trademark can be a valuable asset to your business, no matter its size. To become recognizable in the market, you need a unique trademark and business name to go together with your reputation. You need to protect your intellectual property. After successfully registering your trademark, you will gain the exclusive rights to use it in connection with the products or services your company offers. The only way to gain these rights is by registering your trademark. Trademark registration will help protect your business assets and ensure you are the exclusive owner of your business name, logo and your other belongings in the country and around the world.
Stop others from using your brand: once you register your trademark, you eradicate the risk of your market competitors using your exact business name and its associated symbols. Your trademark gives you the right to sue your competitors for damages in case of infringement. When you have a registered trademark, you are able to prevent your competitors from using a similar or a confusingly similar mark.
Legal protection: your trademark offers legal protection against copying or using your business name or brand. The registered trademark symbol ® means that it can only be utilized with regard to the registered trademark.
Many smart business owners see trademark registration as a way to “insure” their business name, logo, company name and intellectual property. The peace of mind you get from knowing you have a registered trademark is truly worth the investment.
The Trademark Registration Process
Before applying for trademark registration, it is important to carry out a thorough investigation to ensure the trademark you are interested in is actually available. Therefore, the first step is to carry out a comprehensive search to make sure you can truly use that trademark.
The Registration Process
The entire registration process takes time and can be complicated when it comes to its requirements. A trademark registration expert will spend time with you and gather all the resources needed to ensure everything is done right the first time.
While trademark registration is considered to be costly, it doesn’t have to be. The costs of not safeguarding your business name, logo, brand and intellectual property can easily surpass the costs of registering a trademark in the first place. Imagine the costs of losing an asset or investment simply because you cannot get peace of mind that registration guarantees. Imagine the costs of rebranding because someone thinks you are infringing their trademark rights or the legal implications of having to fight such an allegation in a court of law.