Archive: 2017-09-21

Film shooting

Tips for hiring a video production service

If you are looking to do a video to market your product, do commercial videos or need to record a live event that is being held by your company then one needs to hire a good video production service. It is essential to choose good a video production service that will produce quality videos for with the wrong video company one may end up wasting their money, have a poor video that may end up damaging your brand’s reputation. How does one then choose and hire a video production service, below are some tips?

Hiring a video production service

The searchpeople in the studio

If there is a video commercial, event recording, marketing video that you have seen and like, then you can request to find out which company did the recording for the particular video. This is a great way to get a reliable company because there is evidence of work done. Secondly one can do an online search of companies within their area that they can consider as possible video production services to hire.

Check on clients list and read reviews

One needs to check on the client list of the video production service. This will be a good indication of the type of video marketing work the company does. If the video service has done handled a range of clients from across a range of industrial field, it is a sign that the company is able to handle different client needs and even work with a variety of budgets to produce quality work. Read reviews will also help one get feedback from clients on the work that they received. Postive reviews is a good indication of quality work to be expected.

Check on results and sample of work done

One needs to look at the quality of videos that the video production service does. Ask for samples from different client works to study and see what to be expected from the project that company has handled. The company should also be able to provide facts and statistics of the results of videos they have produced. For instance, if the company shot a commercial video they should show statistics of the marketing reach and turn around impact the video had on the target audience.

Experience matters

It is essential to find a video production service that has the relevant experience in the kind of video that one needs to be shot. Do you want a corporate video, training video, sales video, live event video then the company needs to demonstrate that they are able to accomplish this kind of production?

Customer service

Camera man with his cameraFinally, access the customer service of the video production service. What was your first impression, did the company listen to what your needs were and offer a helpful recommendation. Did they also act in a professional manner? Such customer service will help one know what to expect when they finally engage with the company.…

Foot print in the sand

Trademark Registration in Australia

When starting a new business, it is true to say that many people do not consider trademark registration as a priority. Unfortunately, another company could register a trademark for the business name you are currently trading under. From then, that name is owned by the other company and could prevent you from trading under the same name again. Contact us if you want to trademark any of your products. Besides, here are a few more reasons to trademark your business name.

Tips

Reasons to Trademark

Protect your business and brand: your trademark can be a valuable asset to yourzigzag road business, no matter its size. To become recognizable in the market, you need a unique trademark and business name to go together with your reputation. You need to protect your intellectual property. After successfully registering your trademark, you will gain the exclusive rights to use it in connection with the products or services your company offers. The only way to gain these rights is by registering your trademark. Trademark registration will help protect your business assets and ensure you are the exclusive owner of your business name, logo and your other belongings in the country and around the world.

Brand

Stop others from using your brand: once you register your trademark, you eradicate the risk of your market competitors using your exact business name and its associated symbols. Your trademark gives you the right to sue your competitors for damages in case of infringement. When you have a registered trademark, you are able to prevent your competitors from using a similar or a confusingly similar mark.

Legal protection: your trademark offers legal protection against copying or using your business name or brand. The registered trademark symbol ® means that it can only be utilized with regard to the registered trademark.

Many smart business owners see trademark registration as a way to “insure” their business name, logo, company name and intellectual property. The peace of mind you get from knowing you have a registered trademark is truly worth the investment.

The Trademark Registration Process

Before applying for trademark registration, it is important to carry out a thorough investigation to ensure the trademark you are interested in is actually available. Therefore, the first step is to carry out a comprehensive search to make sure you can truly use that trademark.

The Registration Process

The entire registration process takes time and can be complicated when it comes to its requirements. A trademark registration expert will spend time with you and gather all the resources needed to ensure everything is done right the first time.

Cost

Question mark iconWhile trademark registration is considered to be costly, it doesn’t have to be. The costs of not safeguarding your business name, logo, brand and intellectual property can easily surpass the costs of registering a trademark in the first place. Imagine the costs of losing an asset or investment simply because you cannot get peace of mind that registration guarantees. Imagine the costs of rebranding because someone thinks you are infringing their trademark rights or the legal implications of having to fight such an allegation in a court of law.…